We provide primary research, analysis, and actionable recommendations for companies regarding their products, services, processes, and competition.

• Consumer Demand Identification
  Market-driven identification of consumer demand
  Examples: Beauty Aids, Healthcare Products, Cell Phone Push to Talk, Location-based Services, Improved cell phone ruggedness, ease of use, style, and colors
  

• Product, Feature, and Technology Sell-in
  Proven track record of using business and consumer motivations to gain partner acceptance and support of new products and features
  Examples: Weight Loss Foods, Mobile Internet, Bluetooth, Cameras built-in to cell phones, Location determining technologies

• Technology Development
  Use of market trends and strategic planning to provide market input into core technology development
  Examples: Phase IV Clinical Trials, Skin Care Products, Picture Messaging, 3G wireless technology, mobile JAVA

Principal Services

• Market Opportunity Analysis
  Generating an accurate picture of market demand and identifying the key market segments to target

• Concept and Product Testing
  Understanding consumer drivers, likes, dislikes, and intent towards new products and services to assess commercial viability, identify key strengths, and flag risk areas
  • Purchase Behavior – realizing key consumer purchase drivers in the purchase process
  • Needs Gap Analysis – identification of market needs and development of product concepts

• Consumer, Market, and Technology Trends
  Tracking evolving opportunities with regard to size, key drivers, and growth potential

• Total Value Chain Analysis
  Improving products and process development through examination of all stakeholders; creating buy-in of employees, executive management, partners, and customers

• Technology Commercialization Support
  Guiding cutting edge technologies from the lab, through development, to real market and business success