Now in its 6th year, Market in View conducts this nationwide online tracking study with over 10,000 respondents monthly focusing on customers of eight different services and their opinions of the services. By monitoring key performance metrics, valuable insights are gained about ongoing perceptions driving willingness to recommend and continued use.
| service: | Quantitative |
| completion date: | Ongoing |
| the approach: | Market in View conducts an online tracking survey of service subscribers from a customer provided data base. In-depth analysis highlights key metrics’ trends among a multitude of industry and demographic segments. |
| the results: | By tracking a large sample base of each service, detailed insights are gained across many subgroups. Monthly fielding and analysis followed by a quarterly report allows for a data-driven response for the services marketplace, enabling the provider to address areas of concern for their customers and improve customer satisfaction, recommendation and retention. |