by iona | Apr 1, 2014 | Quantitative
This online, quantitative study was performed within multiple market segments to evaluate interest in a new product. This new communications product requires both an upfront cost for initial purchase and an ongoing operating cost. With an understanding of the...
by iona | Mar 1, 2014 | Qualitative, Quantitative
This two-phased research study used both quantitative and qualitative approaches to evaluate the consumer’s reason for returning a recently purchased mobile device. In phase one, quantitative market research was performed by telephone to understand the various reasons...
by iona | Feb 1, 2014 | Quantitative
This quantitative, online study evaluated the satisfaction of consumers who subscribe to an optional service. Market in View analyzed the user’s current experience to understand the performance of the service versus user expectations. By measuring performance...
by iona | Jan 1, 2014 | Quantitative
For the past six years, Market in View has conducted this nationwide online quantitative tracking study focused on the youth wireless market. By measuring youth mobile device usage and monitoring youth perceptions and behaviors, insights are gained in the dynamic...
by iona | Jan 1, 2014 | Quantitative
Market in View conducts this nationwide online quantitative tracking study with over 15,000 respondents monthly. By focusing on subscribers to 12 services and by measuring performance satisfaction and opinion of the services, valuable insights are gained on current...
by iona | Jan 1, 2014 | Quantitative
Market in View is in the second year of conducting this nationwide monthly tracking study which focuses on the reasons prompting a customer to either request a specific service or discontinue this service with the vendor. By measuring the frequency of changing vendors...
