by iona | Sep 1, 2014 | Qualitative, Quantitative
This two-phased study was conducted to better understand the customer’s cellular communication expectations and experience while traveling internationally. The qualitative and quantitative phases provided insight into the entire process (before/during/after) of the...
by iona | Aug 1, 2014 | Quantitative
In this quantitative study Market in View used a combination of financial attributes to identify credit challenged customers who are not likely to qualify for the standard financing program being offered for device purchase. Ideal participants were surveyed and three...
by iona | Jul 1, 2014 | Quantitative
Market in View examined the satisfaction of those who currently own and use a mobile hotspot. Four models were evaluated for a range of attributes, including the motivators for purchase, likes and dislikes, frequency of usage, and the likelihood to continue usage. In...
by iona | Jun 1, 2014 | Quantitative
This quantitative, online study evaluated the satisfaction of consumers who subscribe to an optional music service. Market in View analyzed the user’s initial awareness, sign-up experience, usage and satisfaction with performance, including issues leading to limited...
by iona | May 1, 2014 | Quantitative
Market in View investigated the reasons why customers did or did not use a setup application that came preloaded on many devices. By analyzing why some consumers used the application and others did not, consumer likes and dislikes, and the reasons leading a person to...
by iona | Apr 1, 2014 | Qualitative, Quantitative
Market in View performed an initial Qualitative study to determine interest in proposed enhancements for a video service used on mobile devices. A total of four focus groups (two age groups in two cities) participated in market research to better understand how...
