by iona | Feb 1, 2015 | Quantitative
Market in View has fielded this online tracking study for over seven years, interviewing more than 2000 customers each week, after the purchase of a new device. Purchase experience, purchase drivers, key product metrics and consumer profiling are all key deliverables....
by iona | Jan 1, 2015 | Quantitative
This large quantitative study focused on identifying the awareness and interest of homeowners in three states concerning solar energy and its use in residential settings. service: Quantitative completion date: January 2015 the approach: Market in View conducted an...
by iona | Jan 1, 2015 | Quantitative
In the third wave of this study, Market in View investigated the reasons why customers did or did not use a setup application that came preloaded on many devices. Analysis included why some consumers used the application and others did not, consumer likes and...
by iona | Dec 1, 2014 | Qualitative, Quantitative
This two-phased research study evaluated the consumer’s understanding and reaction to new marketing messages being considered for a specific market for the wireless industry. For maximum feedback, separate qualitative focus groups were held for English and Spanish...
by iona | Oct 1, 2014 | Quantitative
Market in View performed this quantitative study with both decision makers and end users of a specific type of communications system to better understand their satisfaction with their current system and their intentions for future upgrades. The challenge was to...
by iona | Sep 1, 2014 | Quantitative
This online research study was conducted to understand customers’ reaction to a philanthropic pilot program being held in four markets. When trading in a mobile device, customers could opt to participate in a donation program where a portion of the trade-in value...
