by iona | Jun 1, 2015 | Quantitative
Market in View investigated the reasons why customers did or did not use a specific application available for transferring content between devices. An understanding of the user experience was gained by analyzing consumer decisions to use or not use the application as...
by iona | May 1, 2015 | Quantitative
Market in View is in the third year of conducting this nationwide monthly tracking study which focuses on reasons prompting customers to opt-in to or opt-out of service with a specific vendor. By measuring the frequency of customers changing vendors and monitoring the...
by iona | May 1, 2015 | Quantitative
This on-going quantitative, online study compares consumers, who recently participated in an optional program during the purchase process of a product, with a control group of respondents who did not participate. For the second year of this tracking study, Market in...
by iona | Apr 1, 2015 | Quantitative
This follow-up study was conducted to understand customers’ long term reaction to a philanthropic pilot program offered in September of 2014 across several markets. When trading in a mobile device, customers could opt to participate in a donation program where a...
by iona | Apr 1, 2015 | Quantitative
Market in View conducted a second wave, online quantitative study with seniors and caregivers to better understand brand awareness for senior care facilities in their area, the most important characteristics to consider in senior living and how long term living...
by iona | Mar 1, 2015 | Quantitative
This large scale study used both Conjoint and Max Diff analytics to reveal the brand, features and pricing most desired by customers across various consumer segments. By understanding the decision drivers and analyzing the multiple combinations of possible device...
