by iona | Jan 1, 2016 | Quantitative
In the fourth wave of this study, Market in View investigated the reasons why customers did or did not use a setup application that came preloaded on various devices. Analysis included why some consumers used the application and others did not, consumer likes and...
by iona | Oct 1, 2015 | Qualitative, Quantitative
This quantitative, online study evaluated the effectiveness of a broadcast persona on consumer awareness, use and satisfaction of an online service application. By analyzing the consumer’s initial awareness and usage of the online service app, as well as evaluating...
by iona | Oct 1, 2015 | Quantitative
Market in View surveyed international travelers to identify those who do not use the international service plan available through their provider while abroad. Key drivers were analyzed to understand consumers who declined to purchase a specific international plan and...
by iona | Sep 1, 2015 | Qualitative, Quantitative
Market in View collaborated with a multi-disciplinary team within the digital advertising industry to develop a consumer facing program aimed at improving the perception and consumer experience of a brand. Initially, Market in View conducted focus groups, which...
by iona | Jul 1, 2015 | Qualitative, Quantitative
Sales and support channels were studied to understand why many customers are choosing traditional channels versus an online option. Specifically, Market in View studied the customer experience using the customary channels of visiting a retail store or calling customer...
by iona | Jun 1, 2015 | Quantitative
Market in View performed an online Quantitative study to determine the marketing message that would best position a new service offering in the wireless industry. After identifying the most appealing positioning statement and description for the service, interest...
