by iona | Apr 1, 2008 | Quantitative
This large-scale study assesses the reactions of over 10,000 consumers to five different home security concept descriptions and determines purchase intent for each, as well as identifying key drivers for home security purchases and net potential market share. service:...
by iona | Nov 1, 2007 | Quantitative
This goal of this survey was to determine interest in, and intent to purchase, music features. The survey gauged participants’ interest in individual music services as well as interest and purchase intent of a customizable music bundle concept. Survey responses also...
by iona | Sep 1, 2007 | Quantitative
The purpose of this study was to evaluate several descriptive name options for a service that would allow users to share, store or easily transfer to different locations their photo or video files. The survey also gauged customer reaction to a new concept description,...
by iona | Jul 1, 2007 | Quantitative
This survey sought key reasons for using search tools on mobile phones, as well as to identify the optimal placement of search boxes on the mobile home page. The study measured users’ satisfaction with current branded and non-branded search engines, and included a...
by iona | Jun 1, 2007 | Quantitative
The primary objective of this study was to determine differences in purchase rates of two types of navigation services, also known as location-based services (LBS), available for customers’ cell phones. The study also sought to measure pricing for each of the...
by iona | May 1, 2007 | Quantitative
This quantitative survey provided a detailed understanding of mobile phone users’ sensitivity to ring tone pricing across various price points, as well as the specific factors that influence purchase decisions and how these differ according to demographic segment and...
