by iona | Jan 1, 2011 | Quantitative
Market in View performs an ongoing tracking study among over 3000 consumers on a monthly basis, reported on a quarterly basis to compare metrics across the four phases of a product life cycle, allowing the client to stay abreast of marketing campaign effects on...
by iona | Sep 1, 2010 | Quantitative
Market in View launched this periodic tracking study to gauge consumer reaction to a range of pre-commercial, prototype-stage devices. Confidential, moderator-assisted interviews and surveys yielded information critical to device selection, development and future...
by iona | Feb 1, 2010 | Quantitative
This two-phase study determined a group of unique “best” statements for each of four new product categories. Iterative focus groups worked to improve positioning and benefit statements for each of the categories, and top statements were then evaluated through highly...
by iona | Jan 1, 2010 | Quantitative
By utilizing an online survey, we have been able to reach over 10,000 youth in a short period of time, and determine performance vs. competition, as well as study the performance of over 30 Sales Regions and track the changes over a period of more than 2 years....
by iona | Jan 1, 2010 | Quantitative
By conducting online quantitative surveys in English and Spanish, we were able to analyze and compare Hispanic youth vs. the rest of the youth population in the U.S. for market penetration, market share, preferences, and usage, and to track the market and profile...
by iona | Jan 1, 2010 | Qualitative, Quantitative
Market in View worked with over 30 various sized businesses to conduct a hands-on user trial of a multi-user over a four-week period, in order to generate real-world user feedback prior to commercial launch. service: Quantitative, Qualitative completion date: January...
