by iona | Apr 1, 2012 | Quantitative
Market in View performed an online quantitative survey with users of a first of its kind, connected, hand-held gaming device to better understand purchase process, satisfaction, value perceptions and future intent with regard to the device and the monthly data plan...
by iona | Apr 1, 2012 | Quantitative
This hands-on assessment measured the appeal and purchase interest of five product models. The prototype models varied in size, weight and battery life. Through a series of trade-off and TURF (Total Unduplicated Reach and Frequency) analyses, the ideal portfolio of...
by iona | Apr 1, 2012 | Quantitative
This quantitative, online study surveyed 1300 tablet owners regarding a recently launched, highly anticipated tablet computer. This study evaluated key device metrics, purchase experience, and customer perceptions concerning the tablet’s performance, the service...
by iona | Feb 1, 2012 | Quantitative
This on-site, intercept study focused on the diner’s awareness and perceptions of a new buffet station available in 11 of the restaurant’s locations in various geographic markets. By assessing the success of this new station in multiple test markets, decisions on...
by iona | Dec 1, 2011 | Quantitative
Market in View has conducted multiple waves of brand tracking for an industry leading Quick Serve Treat restaurant. Through this research, awareness, brand perceptions, competitor analysis and purchase drivers were studied across geographies and used to guide company...
by iona | Dec 1, 2011 | Quantitative
Market in View has fielded this online tracking study for over 5 years interviewing over 2000 customers each week post purchase of a new product. Purchase experience, purchase drivers, key product metrics and consumer profiling are all key deliverables. service:...
