by iona | Nov 1, 2012 | Qualitative, Quantitative
This two-phased research study evaluated the consumer’s understanding and reaction to a new and complex concept for the wireless industry. Qualitative focus groups provided insights on initial reactions and highlighted either potential interest or barriers toward the...
by iona | Nov 1, 2012 | Quantitative
This hands-on study measured satisfaction level and price sensitivity to network speed performance on mobile devices. A series of hands-on evaluations and completion of a survey, followed by moderator led discussions, led to valuable insights on awareness and...
by iona | Sep 1, 2012 | Quantitative
In the rapidly changing marketplace for prepaid cell phones, Market in View performed a study to provide insights into the current market, forecast future market conditions, and identify the ideal portfolio for this market. Through both van Westendorp and TURF (Total...
by iona | Aug 1, 2012 | Quantitative
This mobile computing marketplace study assessed the interest of expanding the use of a current OS system onto a tablet computer device. To provide guidance in the development of this device, Market in View analyzed purchase considerations including price point,...
by iona | Jun 1, 2012 | Qualitative, Quantitative
Market in View performed a multi-phase study for a prestigious private university among almost 1700 students, parents and high school guidance counselors to better understand the effectiveness of admissions communications, allowing the client to optimize marketing...
by iona | Jun 1, 2012 | Quantitative
Market in View conducted a form factor and design study with 125 in-person evaluations over two days. This hands-on evaluation identified preference across different models along with purchase intent. Since a diverse geographic and demographic distribution was...
