by iona | Feb 1, 2013 | Quantitative
This quantitative, online study surveyed 1800 tablet owners regarding their recent purchase of a specific tablet brand. Market in View analyzed key decision drivers in order to understand the consumer’s reasons to purchase or not purchase the promotional data plan...
by iona | Feb 1, 2013 | Quantitative
As a follow up to a purchase barrier qualitative study, Market in View performed this quantitative study with highly engaged gamers to better understand the broader consumer opportunities for a unique, hand-held, mobile gaming device. In order to identify the best...
by iona | Dec 1, 2012 | Quantitative
Market in View provides rapid feedback on newly launched products where Buyers and Returners of a device are tracked, creating a comprehensive view of the product’s early performance in the marketplace. By developing a common survey and a custom web portal (built...
by iona | Dec 1, 2012 | Qualitative, Quantitative
This two phase device evaluation study measured the interest and purchase intent of a laser projection keyboard intended for use as an accessory with smartphone and mobile computing devices. Two different models of this new technology were measured for preference....
by iona | Dec 1, 2012 | Quantitative
This conjoint study revealed the plan and price point preferences for wireless data plans being considered for inclusion in the product portfolio. By understanding the service decision drivers and analyzing the multiple combinations of possible plans, Market in View...
by iona | Dec 1, 2012 | Qualitative, Quantitative
Market in View performed a two phase study for a prestigious private university, to learn more about the attitudes and perceptions among alumni, friends, family and faculty toward scholarship fundraising. Through a series of focus groups, insights were gained in...
