by iona | Jul 1, 2013 | Quantitative
This quantitative, online study surveyed consumers who have recently purchased a mobile device. Market in View analyzed their satisfaction level for a matrix of devices to understand how their desired experience for initial use with the device differed from their...
by iona | Jun 1, 2013 | Quantitative
This quantitative, online study surveyed customers who have recently received alerts from a notification program they subscribe to. Customers were invited to participate in the survey via a text message sent to their mobile device. Surveys were designed to be mobile...
by iona | Jun 1, 2013 | Quantitative
This quantitative study is the third in a series of studies aimed at improving the marketing strategy for a hand held mobile gaming device. Market in View conducted in-person interviews and surveys with consumers with a wide variety of gaming interest. In a simulated...
by iona | May 1, 2013 | Quantitative
Market in View examined the motivations and intentions of those who currently own and use a 3G/4G data enabled tablet but do not participate in a data plan for that tablet. This quantitative, online study surveyed tablet owners regarding their reasons for purchasing a...
by iona | May 1, 2013 | Quantitative
This quantitative, online study surveyed tablet owners regarding their recent purchase of a tablet capable of connecting to the internet via Wi-Fi only. Market in View analyzed key decision drivers in order to understand the consumer’s reasons to purchase a Wi-Fi only...
by iona | Apr 1, 2013 | Quantitative
For five years running, Market in View has conducted this tracking study on a semi-annual basis to gauge consumer reaction to a range of pre-commercial devices. Moderator led interviews were used to assess the feel-in-hand and visual aspects of style and design....
