by iona | Jun 1, 2007 | Qualitative
This survey evaluated customers’ shopping and downloading experiences with three recently launched ringtone purchase applications, and compared these with an existing, widely used application. The goal was to understand how each of the new applications’ ease of use...
by iona | May 1, 2007 | Qualitative, Usability Testing
The purpose of this user trial was to support the planned commercial launch of a new Java application that permits wireless, real-time access to high-interest content on users’ mobile phones. The survey evaluated the application and provided feedback about specific...
by iona | Jan 1, 2007 | Qualitative
The primary objective of this study was to collect demographic data on veterans living in a given county in order to understand their profiles and personal capabilities. Further, the study sought to measure veterans’ awareness of local Veterans Administration (VA)...
by iona | Nov 1, 2006 | Qualitative
This qualitative study was conducted as in-depth phone interviews among previous premium content subscribers to determine reasons for discontinuing the service. service: Qualitative completion date: November 2006 the approach: This qualitative study was conducted as...
by iona | Dec 1, 2005 | Qualitative, Quantitative
By using online surveys and Focus Groups in 18 markets, performance and quality of a new service were evaluated providing key feedback for readiness to launch. service: Quantitative, Qualitative completion date: December 2005 the approach: A two-phase, multi-market...
