by iona | Aug 1, 2008 | Qualitative
Focus groups examined drivers for young adults’ use of a non-contractual, per-use service, including current life stage, likes/dislikes of service, understanding of available service options and future usage intent. The meetings also gauged participants’ reactions to...
by iona | Dec 1, 2007 | Qualitative
This study provided a detailed understanding of former users’ initial and ongoing perceptions of a cell phone-based video share service, and analyzed their reasons for discontinuing its use. The series of interviews also examined changes in the service that would have...
by iona | Sep 1, 2007 | Qualitative
This survey gathered customer feedback about a recently launched commercial storefront for mobile phones. Users’ reports of shopping and downloading experiences were analyzed to measure awareness of the new interface, as well as its appeal and impact on purchase...
by iona | Aug 1, 2007 | Qualitative
This study consisted of focus group discussions with users of a highly anticipated hand-held device that integrates mobile phone service with access to HTML Internet and music capabilities as well as e-mail, calendar and contact functionality. The primary goal of the...
by iona | Aug 1, 2007 | Qualitative
This compact trial examined the likes and dislikes of a video ringtone service that allows Internet-enabled mobile phones to identify callers with personalized video clips rather than traditional ringtones. The survey determined expectations, measured ease of use and...
by iona | Jun 1, 2007 | Market Trial, Qualitative
This study was conducted as a two-part survey of 80 trial users of a mobile-phone based club savings program in order to determine the effectiveness of the service’s text messages in helping participants achieve optimal use. The survey provided insight into users’...
