by iona | Aug 1, 2012 | Qualitative
This qualitative study involved both security professionals and consumers with professionally-monitored home security systems in their home. Input from both groups was collected to gain insights on consumer perceptions and expectations, determine security system...
by iona | Jun 1, 2012 | Qualitative, Quantitative
Market in View performed a multi-phase study for a prestigious private university among almost 1700 students, parents and high school guidance counselors to better understand the effectiveness of admissions communications, allowing the client to optimize marketing...
by iona | Apr 1, 2011 | Qualitative
Market in View conducted a series of five focus groups to evaluate and optimize “quick tips” for new Smartphone users. This study helped prioritize the type of content most valuable to these recently upgraded consumers as well as created standard guidelines for the...
by iona | Jan 1, 2010 | Qualitative, Quantitative
Market in View worked with over 30 various sized businesses to conduct a hands-on user trial of a multi-user over a four-week period, in order to generate real-world user feedback prior to commercial launch. service: Quantitative, Qualitative completion date: January...
by iona | Jan 1, 2010 | Qualitative
Market in View led focus group sessions with senior consumers in order to understand this valuable segment’s perceptions about mobile technology and to identify the marketing strategies that best resonate with this group. service: Qualitative completion date: January...
by iona | Feb 1, 2009 | Qualitative
Market in View’s targeted online discussion groups gathered input from technologically savvy participants to help its client understand drivers for consumer migration from one multi-functional communication device to another. service: Qualitative completion date:...
