Qualitative Home Security Solution Study

This qualitative study involved both security professionals and consumers with professionally-monitored home security systems in their home. Input from both groups was collected to gain insights on consumer perceptions and expectations, determine security system...

Technology Tips Focus Group Study

Market in View conducted a series of five focus groups to evaluate and optimize “quick tips” for new Smartphone users. This study helped prioritize the type of content most valuable to these recently upgraded consumers as well as created standard guidelines for the...

Business User Market Trial

Market in View worked with over 30 various sized businesses to conduct a hands-on user trial of a multi-user over a four-week period, in order to generate real-world user feedback prior to commercial launch. service: Quantitative, Qualitative completion date: January...

Seniors and mobile technology study

Market in View led focus group sessions with senior consumers in order to understand this valuable segment’s perceptions about mobile technology and to identify the marketing strategies that best resonate with this group. service: Qualitative completion date: January...