by iona | Jul 1, 2019 | Qualitative, Quantitative
Market in View performed a multifaceted study to understand automobile owners’ perceptions of internet access integrated into their car by the manufacturer, and identified ways to increase interest in this vehicle Wi-Fi service. By combining qualitative and...
by iona | Jul 1, 2019 | Qualitative, Quantitative
Market in View performed a deep-dive study to identify key drivers in Customer Experience and develop a detailed understanding for implementing improvements in this experience. Five sessions of qualitative research were used to inform a quantitative study, identifying...
by iona | Aug 1, 2017 | Qualitative, Quantitative
Market in View performed a two-phase study to understand customer perceptions of a Broadcast Television concept. By combining two research methodologies, Market in View was able to insure product concept quality and understanding through qualitative interviews as well...
by iona | Oct 1, 2016 | Qualitative
Market in View performed this qualitative study during the product development cycle for an app nearing launch. By conducting focus groups with customers exhibiting various levels of app use, insights were gained on the expectations and value of apps across different...
by iona | Sep 1, 2016 | Qualitative
Market in View successfully recruited Hispanic participants for in-depth, one-on-one telephone interviews for the financial industry. All contact was in-language. Individuals were screened online with a follow-up telephone interview to further vet potential...
by iona | Sep 1, 2016 | Qualitative, Quantitative
This series of quantitative and qualitative studies was instrumental in shaping a customer loyalty program for a major Fortune 500 company. With each iteration of over a dozen pilot projects, insights were gained and honed concerning customer needs for appreciation,...
