by iona | Dec 1, 2008 | Market Trial, Quantitative
In this research project involving a collaboration of three leading companies in the IT and telecommunications sectors, Market in View assessed the appeal and potential market success of two unique devices within the new category of ultra-mobile personal computing....
by iona | Jun 1, 2007 | Market Trial, Qualitative
This study was conducted as a two-part survey of 80 trial users of a mobile-phone based club savings program in order to determine the effectiveness of the service’s text messages in helping participants achieve optimal use. The survey provided insight into users’...
