by iona | Dec 1, 2014 | Qualitative, Quantitative
This two-phased research study evaluated the consumer’s understanding and reaction to new marketing messages being considered for a specific market for the wireless industry. For maximum feedback, separate qualitative focus groups were held for English and Spanish...
by iona | Nov 12, 2014 | Recruitment
Nos gustaría hablar con adultos Hispano que hablan Español fluido en la área de Phoenix para que participen en una encuesta online acerca de tecnología. Si está interesado en participar por favor haga clic en el enlace abajo, ¡complete la encuesta y eso es todo!...
by iona | Oct 1, 2014 | Quantitative
Market in View performed this quantitative study with both decision makers and end users of a specific type of communications system to better understand their satisfaction with their current system and their intentions for future upgrades. The challenge was to...
by iona | Sep 1, 2014 | Quantitative
This online research study was conducted to understand customers’ reaction to a philanthropic pilot program being held in four markets. When trading in a mobile device, customers could opt to participate in a donation program where a portion of the trade-in value...
by iona | Sep 1, 2014 | Qualitative, Quantitative
This two-phased study was conducted to better understand the customer’s cellular communication expectations and experience while traveling internationally. The qualitative and quantitative phases provided insight into the entire process (before/during/after) of the...
