by iona | Apr 1, 2015 | Quantitative
This follow-up study was conducted to understand customers’ long term reaction to a philanthropic pilot program offered in September of 2014 across several markets. When trading in a mobile device, customers could opt to participate in a donation program where a...
by iona | Apr 1, 2015 | Quantitative
Market in View conducted a second wave, online quantitative study with seniors and caregivers to better understand brand awareness for senior care facilities in their area, the most important characteristics to consider in senior living and how long term living...
by iona | Mar 1, 2015 | Quantitative
This large scale study used both Conjoint and Max Diff analytics to reveal the brand, features and pricing most desired by customers across various consumer segments. By understanding the decision drivers and analyzing the multiple combinations of possible device...
by iona | Mar 1, 2015 | Qualitative
Market in View performed this qualitative Beta Trial with early adopters in the wearable industry to better understand the level of performance expected and received by a wearable device. By surveying a group of users several times over the Beta Trial study period of...
by iona | Feb 1, 2015 | Quantitative
Market in View has fielded this online tracking study for over seven years, interviewing more than 2000 customers each week, after the purchase of a new device. Purchase experience, purchase drivers, key product metrics and consumer profiling are all key deliverables....
