by iona | Sep 1, 2015 | Qualitative
Market in View performed a branding qualitative study with customers of a specific ethnicity in two urban markets. By conducting focus groups in one inner city market where the brand is well perceived, and comparing their experiences to that of a second,...
by iona | Sep 1, 2015 | Qualitative, Quantitative
Market in View collaborated with a multi-disciplinary team within the digital advertising industry to develop a consumer facing program aimed at improving the perception and consumer experience of a brand. Initially, Market in View conducted focus groups, which...
by iona | Aug 14, 2015 | Recruitment
We will be conducting a market research study in your area and are seeking adults (25-65 years old) to participate in a 120-minute discussion group, to learn more about your airline travel. The group will take place Wednesday, August 19th OR Thursday, August 20th at a...
by iona | Jul 1, 2015 | Qualitative, Quantitative
Sales and support channels were studied to understand why many customers are choosing traditional channels versus an online option. Specifically, Market in View studied the customer experience using the customary channels of visiting a retail store or calling customer...
by iona | Jun 1, 2015 | Quantitative
Market in View performed an online Quantitative study to determine the marketing message that would best position a new service offering in the wireless industry. After identifying the most appealing positioning statement and description for the service, interest...
