by iona | Feb 1, 2016 | Quantitative
Market in View is in the fourth year of conducting this nationwide monthly tracking study which focuses on reasons prompting customers to opt-in to or opt-out of service with a specific vendor. By measuring the frequency of customers changing vendors and monitoring...
by iona | Jan 1, 2016 | Quantitative
Market in View conducts this nationwide online quantitative tracking study with over 15,000 respondents monthly. By focusing on subscribers to 13 services and by measuring performance satisfaction and opinion of the services, valuable insights are gained on current...
by iona | Jan 1, 2016 | Quantitative
In the fourth wave of this study, Market in View investigated the reasons why customers did or did not use a setup application that came preloaded on various devices. Analysis included why some consumers used the application and others did not, consumer likes and...
by iona | Oct 1, 2015 | Qualitative, Quantitative
This quantitative, online study evaluated the effectiveness of a broadcast persona on consumer awareness, use and satisfaction of an online service application. By analyzing the consumer’s initial awareness and usage of the online service app, as well as evaluating...
by iona | Oct 1, 2015 | Quantitative
Market in View surveyed international travelers to identify those who do not use the international service plan available through their provider while abroad. Key drivers were analyzed to understand consumers who declined to purchase a specific international plan and...
