This is an ongoing study with 3 waves per year with over 1300 completes each year among multi-media product users.
| service: | Quantitative |
| completion date: | January 2011 |
| the approach: | This is an ongoing study with 3 waves per year with over 1300 completes each year among multi-media product users. It is conducted among all types of consumers in an online quantitative study to track key metrics and gather user profiles over time. |
| the results: | This study consisted of detailed wave to wave analysis to track issues and trends. Tracking this detailed analysis of attributes, satisfaction levels, user profiles and technical issues identified and prioritized actionable product recommendations to maximize future usage intention. Recommendations for future product improvements were then made based on identifying these technical issues and key satisfaction drivers. |