This international communications tracking study surveyed a combination of worldwide travelers from both the marketplace and our client’s customer database. Market in View completed complex analysis to better understand the respondent’s communication habits and patterns while traveling internationally and their corresponding satisfaction level with various methods. Detailed analysis provided insight into the different types of methods and plans currently being utilized with specific devices while traveling outside the U.S.
| service: | Quantitative |
| completion date: | November 2013 |
| the approach: | With a wide range of communication choices available to international travelers and the array of options available for devices and service providers, this study entailed an extraordinary level of complexity, requiring both a very large data set and intricate analysis. Market in View has performed this tracking study for six years, compiling valuable data comparisons identifying key metric trends over time. After profiling traveler communication behavior, usage and demographics across methods and providers, Market in View performed analysis that would provide direction for the communications industry. |
| the results: | By incorporating input from both marketplace and client database respondents, valuable insight was gained about the worldwide traveler. Market in View provided recommendations based on the understanding of this type of customer and their preferences for communication. |